It’s been two years since I last said … “you may have noticed a few things have changed around here …”.
Why has it taken two years?
Simple answer. I’ve been really, very busy!
Which is awesome! But also, I wanted to put some real thought into exactly what I wanted my “corporate identity” to be. Two years isn’t a long time, but in the world of web design it might as well be ten. I knew that whatever I did this time around, needed to be thought out to reflect my values, the quality of my work and also have a timeless quality so that I’m not going through this process again in another two years time.
When I first became a freelancer I didn’t have a business plan, a mission statement or any types of goals. All I was focussed on was how cool it would be to pick and choose the projects I wanted to work on.
The journey from then to now has been a tough one, there has been some harsh lessons learnt along the way but there has also been some really [awesome]awesome[/awesome] times as well. All of which helped me to focus on what I wanted my new brand to communicate.
In January 2012 I decided it was time I got an expert in to help me to create my brand. I approached Anil Amrit who I regularly work with on projects (see The Team page for more info about who I work with). We first worked together when we were both employed by a prominent local digital agency (a long time ago), and we had so much fun we still choose to work together. Therefore, he was the only choice for this particular project.
I was certain Anil would know what I was trying to achieve and he didn’t disappoint. There is only one word for the logo he created for me and thats [awesome]awesome[/awesome]!!
The website re-design was a little more tricky. Whenever you try to design something for yourself it’s always 10 times harder than anything you would produce for a client. But in the end I settled on a few key concepts:-
- It needed to be very clean and focus on the work produced.
- It needed some personality, but not too much.
- It needed to be clear that Kirsty Burgoine Ltd. and Kirsty Burgoine (the person) are not the same.
The website will be a continual work in progress, and will evolve over time. But hopefully you all like it, and it has achieved it’s original goals.
Huge thank you to Anil Amrit for creating my new logo and brand guidelines, which (in case you missed it) I think is [awesome]awesome[/awesome]!
Thank you to those people I have bored for the last year, talking about the mythical “new website” I was planning. Thanks for pretending to be interested or hiding your disbelief about me ever finding time.
And last but not least, thank you to the people that have given up their time to proof and test the site, now that it’s no longer a myth. You all know who you are, the time humouring me and testing is very much appreciated.